skittles rebrand
Reimagined Skittles Logo. Keeping the rainbow theme of the Skittles brand with a playful tweak that makes the logo standout more while also being joyful/playful.
design
the new design uses a more playful font and theme compared to the original while also focusing more on the brand's multi-flavor/rainbow theme by replacing the original white logo with the rainbow colors.
the rebranded skittles logo uses the hobeaux bold typeface for the main logo and thr cornerstone jf for its taglines.
comparison of original logo and rebranded logo.
rebranded logo on various packaging.
